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Longines presents “The Moment of Love” for Chinese New Year 2022

A tradition highly cherished in traditional Chinese culture, the Lunar New Year festivities are synonymous with kinship, friendship, inspiration and love, as depicted in these evocative tales of reunion. Central to the narrative are the Longines Elegant Collection and the Longines Master Collection, which star as the perfect gifts of time to convey New Year […]

Feb 10, 2022 | By L'Officiel Malaysia

A tradition highly cherished in traditional Chinese culture, the Lunar New Year festivities are synonymous with kinship, friendship, inspiration and love, as depicted in these evocative tales of reunion.

Central to the narrative are the Longines Elegant Collection and the Longines Master Collection, which star as the perfect gifts of time to convey New Year wishes and to usher in the reunion.

Eddie Peng

In Anticipation, presented by Ambassador of Elegance Eddie Peng, the story showcases the gleaming Longines Elegant Collection gold watches, which bear witness to a joyous surprise party of friends exchanging red packets.

The film’s second chapter, Tenderness, Ambassador of Elegance WINWIN (Dong SiCheng) alongside the classic Longines Master Collection, bring to life a family reunion portraying how companionship is always the best gift of all.

Zhao Liying

For the final chapter, Together, anchored by Ambassador of Elegance Zhao Liying, also highlights the power of companionship. Here, the plot is evoked by simple yet meaningful moments the actress shares with her pet—reflected in apt fashion by the minimalist Longines Elegant Collection.

To find out more, visit longines.com.

This article was originally published on www.lofficielmalaysia.com.

 
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