World Of Watches

Corum’s latest Admiral timepieces bring together ceramic and an emblematic design

The latest in Corum’s Admiral collection displays a daring use of design

Feb 05, 2024 | By LUXUO

A study of CORUM’s repertoire reveals a telling observation; the brand doesn’t do things the conventional way. Case in point: The Bubble houses a magnifying domed sapphire crystal, while the Golden Bridge emphasises a singular baguette movement. And today’s focus falls on the Admiral, a collection of timepieces evincing a distinctive dodecagonal bezel. As the name suggests, the Admiral has maritime provenance. Originally conceived over 60 years ago as a companion to yachting, with a suite of nautical pennants on the dial as signatures, the Admiral has gone through numerous metamorphoses over the years. The latest evolution sees it take on one of the most beloved watchmaking materials today: ceramic.

Ceramic is favoured by watchmakers who possess the know-how to fully exploit its unique qualities, such as durability, scratch and corrosion resistance, to their advantage. The composition of ceramic splits between aluminium oxide (Al2O3) and zirconium oxide (ZrO2), making it around 20 to 25 percent lighter than the prevalent 316L stainless steel.

Bolder and beaming with personality, CORUM also presents two extraordinary additions to the Admiral family, called Admiral 42 “TAG”. They are called TAG because the watches feature a creative element in the form of graffiti. The first of the two is limited to 50 pieces. It is attired in a full-black sand-blasted ceramic case and a sleek black NATO strap. The Corum logo is “tagged” across the dial, though one might not immediately notice it. It is a watch that is deceptively discreet in daylight but audaciously eye-catching at nighttime, thanks to the rich luminescence that comes alive in the dark.


Crafted in white ceramic, the second reference is decidedly effervescent, with the indexes and hands generously painted in a rainbow of colours for an added touch of idiosyncrasy. CORUM pushes the boundaries in reshaping the watch into a canvas for individuality and unadulterated artistic expressions.

These statement timepieces beat with the precision of the C0 395 automatic movement, offering 42 hours of power reserve. The sapphire crystal case back permits unobstructed views of the movement, reaffirming CORUM’s commitment to redefine the horological landscape through craftsmanship, innovation and daring.

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