Gucci Launches Mobile Travel App
Hot on the heels of Louis Vuitton, luxury Italian brand Gucci ventures into travel with a new app that highlights destinations in the world that hold significance for the brand.
Called “Gucci Places,” the app is designed for the brand’s well-heeled, globetrotting fans, and those who seek “the unexpected” in travel.
Launching the app as the first “Gucci Place” is Chatsworth House in Derbyshire, England, where the campaign for Cruise 2017 was shot. It’s a hat tip to creative director Alessandro Michele’s interest in British culture, from punk rockers to well-pruned English gardens.
Travellers who use the app are notified when they are in close proximity to a “Gucci Place”. They can check in, download special badges, see images, and read about the destination’s history and connection with Gucci.
Gucci’s app follows the footsteps of the Louis Vuitton City Guides, which are written by contributing journalists and special guests, highlighting the trendiest hotels, restaurants, fine food stores, museums and secret monuments. LV’s mobile app features 29 cities.
Meanwhile, to mark the launch of Gucci Places, a selection of Gucci Courrier accessories have been adorned with two special patches: one representing Chatsworth’s Ducal Coronet and Snake Logo; the other a bee motif dug up from the House’s 1970s archives which will go on to represent Gucci Places.
The items will be available at the Chatsworth House store and Gucci’s Sloane Street boutique in London.
The app is free.