Style & Beauty

H&M kicks start new sustainable project with Science Story collection

One of the pioneer minds to commit to driving greener fashion, H&M embarks on a new journey in sustainable fabrications and designs. “Innovation Stories is a platform that pushes our experimentation to the next level. The initiative encourages our work with scientists and developers, and puts a spotlight on our progressive ideas,” said H&M concept […]

Apr 24, 2021 | By L'Officiel Malaysia

One of the pioneer minds to commit to driving greener fashion, H&M embarks on a new journey in sustainable fabrications and designs. “Innovation Stories is a platform that pushes our experimentation to the next level. The initiative encourages our work with scientists and developers, and puts a spotlight on our progressive ideas,” said H&M concept designer Ella Soccorsi in a statement.

With the initiative’s debut drop, the Science Story collection, H&M opens its horizons to new possibilities of sustainable fashion by introducing the bio-based yarn EVO by Fulgar® and alternative leather Desserto.

Swipe the gallery to take a look at H&M Science Story collection:

 

Visit hm.com to discover more.

This article was originally published on www.lofficielmalaysia.com.

 
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