How Beckham and Gaga Embody the Tudor Spirit in Their #BornToDare Campaign
Tudor and the #BornToDare ambassadors, David Beckham and Lady Gaga, echo a spirit of tenacity to which many aspire.
This year, Tudor launched a new campaign with the “Born To Dare” slogan. It doesn’t only echo the brand appeal to daring individuals on land, ice, in the air and underwater, but also the vision of founder Hans Wilsdorf who manufactured Tudor watches –- which keep the best of the past but surpass the standards –- to withstand the harshest conditions.
Tudor’s Born to Dare Ambassadors: David Beckham And Lady Gaga
The daring individual who embodies the “Born to Dare” campaign value through and through is incarnated in the form of David Beckham, whose drive and tenacity has allowed him to turn his childhood dream into a reality. He might neither have been the best scorer nor the fastest on the field, but he has been proclaimed as “one of the hardest-working players in the history of football” and described as “never taking anything for granted, even when injured or on loan to another team.”
A watch aficionado himself, Beckham admires the brand, sharing that “as an Englishman, I think you really appreciate a nice suit and a nice watch”, and the way they go hand in hand. The man adds, “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked.”
Then, there is Lady Gaga. Notorious for being provocative both on and off-stage, there’s no question as to why the Mama Monster is able to fit into the Tudor family effortlessly. Behind the glitz and glamour of the singer, dancer and performer who has 6 Grammy Awards, 1 Golden Globe and countless MTV awards under her belt – and sold over 300 millions albums and 150 million singles – Lady Gaga is also shaking things up with her charity agenda and non-profit work.
Being in the public eye, Lady Gaga uses her voice to speak out for equality and fairness, such as fighting against the fur trade and advocating for the rights of the LGBT community. In addition, she also co-founded the Born This Way Foundation with her mother, which is committed to supporting the wellness of young people an empowering them to create a kinder and braver world.
David Beckham’s Choice
Black Bay Chrono
Black Bay Chrono, a COSC certified chronograph, with column-wheel manufacture calibre; 41mm steel case with polished and satin finish outfitted with a steel bracelet or leather strap with folding clasp and safety catch; power reserve of approximately 70 hours; and waterproof up to 200 metres.
Black Bay S&G
Black Bay S&G with a 41mm steel case with polished and satin finish outfitted with a steel and yellow gold bracelet or aged leather strap with folding clasp and safety catch; a high-performance calibre; power reserve of approximately 70 hours; and waterproof up to 200 metres.
Lady Gaga’s Choice
Black Bay Heritage with Burgundy Strap
Black Bay with a 41mm steel case with polished and satin finish outfitted with a “rivet” steel bracelet or aged leather strap with folding buckle and safety clasp; a high-performance calibre; power reserve of approximately 70 hours; and waterproof up to 200 metres.
The Glamour Date comes with a 31mm steel case with polished finish outfitted with a steel, steel and yellow gold or ceramic bracelet or aged leather strap with folding clasp and safety catch; a self-winding mechanical movement; power reserve of approximately 38 hours; and waterproof up to 100 metres.
Visit Tudor to find out more.