World Of Watches

Bell & Ross’ newest BR 03-94 Blacktrack chronograph is a design-forward instrument

The BR 03-94 Blacktrack provides a rush of adrenaline for motorcycle fans

Mar 20, 2024 | By LUXUO

Look no further than Bell & Ross when you train your sight on contemporary design in the arena of watchmaking. The emblematic “square within a circle” is a hallmark comparable to some of the legendary aesthetics within the industry. Its endeavours are laudable because despite its recency, having founded in 1992, Bell & Ross has already firmly established itself as a major player and successfully blazed a trail with a design language wholly its own. The BR 03-94 Blacktrack chronograph is very much an epitome of this daring approach.

Inspired by the avant-garde Blacktrack BT-06 motorcycle, the new chronograph is an extension of this machine, from sharing the iconoclastic looks and down to the enigmatic soul. A collaboration between prolific designer Sacha Lakic and Bell & Ross, the basis to the chronograph is drawn from the aerodynamic lines of stealth aircraft and bolstered by the genius of Lakic. The man has won accolades for his endeavours, inter alia, responsible for the style of Venturi, an exceptional electric sports carmaker. In 2016, spurred on by his success, Lakic instituted Blacktrack, his own motorcycle brand as proof that his love of speed is genuine.

The passion is shared by Bell & Ross. In 2011, Bell & Ross hopped on a partnership with Shaw Harley-Davidson to create the Nascafe Racer Bell & Ross. It gave rise to the unique BR 01 Carbon watch, which could be embedded into the bike’s central console. The favourable reception furthered their partnership in 2014, in the form of the BR 01 chronograph, and its twin, the BR 03 B-Rocket. Both were heavily influenced by Shaw Harley- Davidson’s B-Rocket, as well as an obsession of Bell & Ross’ creative director and co-founder Bruno Belamich, the jet plane.

The BR 03-94 Blacktrack chronograph thoroughly echoes both of these supremely engineered bikes and jets from the design perspective. Water resistant to 100 metres, the chronograph features a 42mm matt black ceramic case. It highlights faceted angles borrowed from stealth fighters, while the black calfskin strap, hemmed with a red edge and lined with high-resistance technical material, is a reference to the Blacktrack motorcycle, which serves as the muse. The quilting on the strap is an ode to the bike’s saddle cover and rider’s protective suit.

Bell & Ross debuts the redesigned subdials for the new chronograph, which have adopted the shape of the dials on motorcycle handlebars. Furthermore, the superposition of the off-centre chronograph seconds hand over the minute hand to create the Blacktrack “B” is a subtle detail not to be overlooked. Despite the monochromatic combination of grey and black, information presented on the chronograph is designed for legibility while balancing the cool factor. Boasting 42 hours of power reserve, the BR-CAL.301 self-winding mechanical movement is exceptionally finished. More importantly, the BR 03-94 Blacktrack chronograph can be inserted in the bike’s centre console, proving that it is not only a wristwatch but an instrument.

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