Style & Beauty

Cartier wants to know: “How far would you go for love?”

Only one way to find out.

Feb 06, 2020 | By L'Officiel Malaysia

How Far Would You Go For Love is a project launched 10 years ago by Cartier to celebrate and explore the everlasting idea of falling in love.

And for its latest edition, Cartier entrusted French director Cédric Klapisch with the task to capture the story of an epic once-in-a-lifetime love.

Through the lens of Cédric Klapisch, we witness the pair’s timeless road trip. Declarations, arguments and reconciliations, the intimacy and emotions are remembered eternally in Cartier creations.

From the iconic Love Bracelet to Ballon Bleu de Cartier watch, swipe the gallery to take a look at the pieces seen in the love montage:



“Throughout its history, Cartier has always expressed love with intensity, through powerful, bold creations holding great symbolic value. Carrying a strong message, Cartier’s jewellery celebrates each story as the greatest of adventures. Nothing defines this vision of love and passion better than the question ‘How far would you go for love’, which Cartier asks once again, ten years after its creation, with its latest campaign.

– Arnaud Carrez, International Marketing and Communications Director at Cartier International



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