Arts, Culture & Lifestyle

Malaysians can now join #GucciCommunity to battle against COVID-19 pandemic

Apr 01, 2020 | By L'Officiel Malaysia

Following Kering’s donation and production of protective gear to healthcare front liners, Gucci is calling its global community to stand together in the fight against novel COVID-19 outbreak.

In support of the World Health Organization (WHO) and the Italian Civil Protection Department, Gucci is bringing the crowdfunding campaigns to its community’s (#GucciCommunity) attention on the Internet. Both campaigns focus on the contribution to backing health services with equipment and powering the scientists on developing vaccines, treatments against COVID-19.

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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

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“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work being carried out by health professionals, doctors and nurses who are working on the front lines to help those affected by the outbreak of the Covid-19 virus, particularly in our home country of Italy and around the world.”

-Creative director Alessandro Michele and President and CEO of Gucci Marco Bizzarri


For its home country Italy, Gucci dedicated webpage, where donations can be made to Italian National Civil Protection Department. At the same time, #GucciCommunity, who share the value of global solidarity, is invited to play their part by joining Gucci in United Nations Foundation’s COVID-19 Solidarity Response Fund through a Facebook US$10 million matching fundraiser.

The raised fund will be devoted to WHO’s lifesaving work across the globe. Starting from today, a donate feature will be available on Gucci Instagram Story whilst Malaysians can visit WHO site to be a part of this movement.

Follow @gucci on Instagram for more updates.

You can donate directly here at


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