Aditus: Delivering a Lifestyle of Ultra Luxury to Crypto-affluents
Newly launched Singaporean cryptocurrency, Aditus, will bridge the gap between luxury merchants and crypto-affluent consumers wanting to preserve anonymity.
Very few things have recently captured the public’s attention quite like cryptocurrency. Decentralised from any primary administrator, this digital currency exchange is used to exchange goods and services, but the real allure lies in its potential for high investment returns. In the past year alone, Bitcoin, the world’s first and most recognised digital currency has increased in value by seven times, but collectively, the value of all other known cryptocurrencies is skyrocketing, literally.
This has created a new class of noveau riche, or perhaps more aptly, crypto-affluents, who can be anyone with internet access and a laptop, living anywhere in the world. Take 18-year-old Erik Finman, a high-school dropout turned entrepreneur. Frustrated with the education system in Idaho, USA, Finman made a deal with his parents that if he made a million dollars before he turned 15, they would agree to let him leave school. In 2011, Finman invested in Bitcoin at USD12 per coin, and by 2013, they were worth USD1,200 by 2013.
Now a millionaire, Finman has moved to Silicon Valley to become an Internet entrepreneur and travels the world. But unlike Finman, not many crypto-affluents are as open about their identities, preferring to stay under the radar as they enjoy newfound wealth in ultra-luxurious pursuits.
How Aditus Delivers Ultra Luxurious Pursuits to Crypto-affluents
Launched by a group of highly-experienced, serial entrepreneurs, Aditus is one of the world’s first digital platforms that is disrupting the ultra-luxury industry, with a revolutionary model of connecting luxury merchants to crypto-affluents.
” … in our conversations with them, we have received feedback that while many crypto-affluents desire goods and services offered by luxury merchants, they still lack access to it, and often feel excluded. ” – Julian Peh, Aditus co-founder and luxury industry insider.
“We have noticed increasing numbers of such crypto-affluents at our luxury events,” says Julian Peh, co-founder and veteran luxury entrepreneur who also created the term crypto-affluent. “However, in our conversations with them, we have received feedback that while many crypto-affluents desire goods and services offered by luxury merchants, they still lack access to it, and often feel excluded.” Similarly, Peh notes that his long-term luxury clients and partners have limited means of reaching out to crypto-affluents and are eager for improved ways to reach out to this highly anonymous, (crypto) affluent market.
Aditus, which is Latin for “access”, is a tailor-made solution to current market gaps:
- Due to a lack of a proper payment gateway, very few luxury merchants accept cryptocurrencies, even well-known ones like Bitcoins or Altcoins.
- Crypto-users who want a higher-than-average privacy.
- Luxury merchants who seek more data for better market targeting.
- Luxury industry clients who desire to reach crypto-affluents with ultra exclusive offers.
By integrating encryption and smart invitations (built upon Ethereum’s smart contract technology), Aditus seamlessly and discreetly connects crypto-users with the ultra-luxury world, while providing luxury brands a safe and easy method of tapping into a potential trillion dollar market opportunity.
“To ensure best-in-class technology, Aditus is in partnership with some of the most prominent blockchain companies in the world. Roll-out initiatives are also planned in collaboration with these companies.” – Julian Peh.
As such, Aditus is poised to become the definitive decentralised, blockchain-based platform for luxury brands. Founded by veteran entrepreneurs with collectively 50 years experience in the luxury and technology sphere, Aditus is also backed by prominent crypto-pioneers and former C-level executives from renowned luxury brands, giving some indication as to how this start-up is uniquely poised to leverage both luxury merchants and a database of fiat-millionaires into the Aditus network.
At its core, Aditus is a smartphone app that allows crypto-users to make purchases with Aditus tokens – made available through an Initial Token Sale – and other major crypto-currencies securely, while the merchants receive payments in the denominated currency of their choice.
On the merchant’s end, a merchant console serves as primary interface between luxury merchants and Aditus. This platform is then used by the merchants to create Smart Invitations for dissemination to Aditus users who have indicated their preferences. Merchants need to spend Aditus tokens to create these invitations, as well as to fund rewards for the shoppers.
Partnering some of the leading blockchain companies in the world, the Aditus app enables luxury merchants to engage crypto-affluents with events, products and services through their personal devices. Furthermore, Aditus also offers paid membership programs for app users to enjoy a slew of luxury rewards including concierge services and first dibs on exclusive products and services; as well as premium hospitality establishments around the globe.
Peh adds, “To ensure best-in-class technology, Aditus is in partnership with some of the most prominent blockchain companies in the world. Roll-out initiatives are also planned in collaboration with these companies. Additionally, Aditus will also organise frequent events, meant to increase interactions between fiat affluents and the crypto-space, between crypto-affluents and lifestyle providers, as well as between fiat affluents and crypto-affluents themselves. Through the Aditus app, the most exclusive experiences, establishments, products and services globally are all accessible to crypto-affluents, right through their smartphones.”
Visit www.aditus.net for more information on token sale.