Style & Beauty

Corum Unveils New “American Spirit” Coin Watches

The three new models revisit Corum heritage and first foray into watchmaking, while celebrating the significance of coins in the course of American history.

Oct 27, 2017 | By LUXUO

Corum US Gold Coin automatic-winding watch in 22K 3N yellow-gold with “Double Eagle” emblem

Corum releases three new heritage coin watches of which two revisit the essence of “American Spirit” in-line with style and defining moments of the brand’s history when Corum first ventured into watchmaking and tackled the technical possibilities in the late 1950s. In pursuing its path towards excellence, “creativity” and “boldness” were its guiding principles in constructing more significant pieces that would spark curiosity, evoke interest and worn by people.

The 925 Silver Coin watch is fitted with a blue alligator strap and the Corum logo is transferred under the sapphire glass for a one-of-its-kind look

“This case structure allows us to use coins from currencies the world over – and makes all sorts of custom options possible.” – Corum’s CEO Jérôme Biard

The first coin watch from Corum was first conceptualised in 1964 and made to portray a simplistic style with understated luxury, which has left a lasting impression on two consecutive generations of collectors – President George Bush Sr., Ronald Reagan, Lyndon Johnson, Jimmy Carter, Richard Nixon and Bill Clinton.

This season, three new models are added to the Coin collection: 925 Silver Coin, 22K 3N yellow-gold “Double Eagle” Coin and 925 Silver Coin with Corum logo transferred under the sapphire glass. Two versions of the 925 Silver Coin watches are powered by the Corum CO 082 calibres. The first, is made of sapphire crystal with an anti-reflective surface. The second, features a diamond crystal and both boast a guaranteed power reserve of up to 42 hours.

Corum US Gold Coin automatic-winding watch

Perhaps, a more distinctive part of the automatic-winding watch is the display of an authentic dollar coin with 22K 3N yellow-gold “Double Eagle” emblem, which can be seen through the case back. Bordered by a 43 mm round-shaped 3N 18K yellow-gold case, the hour and minute hand is finished in black vanish, and the side has a thickness of 7.6 mm. The automatic watch is controlled by a 18K yellow-gold crown and is water-resistant up to 10 m. Finally, the look of this timepiece is completed with an alligator leather strap secured with a 18K yellow-gold, 22mm by 18 mm tongue buckle.

The third piece is stunning, which is Corum’s special edition of the Coin model, flaunting a 43 mm silver case housing a commemorative coin, powered also by a Corum CO 082 automatic calibre with a 42-hour power reserve. This model pays tribute to the declaration of Israel’s independence in 1948. The alligator leather strap is used to complete the look of this timepiece secured to a stainless steel tongue buckle.

“The three new Coin Watches also demonstrate that our Heritage collection is very much alive. Our heritage is not immutable; rather, it is living, creative, and constantly changing.” – concludes Corum’s CEO Jérôme Biard.

Words by Andrea Sim.




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