TENCHA – Savouring Luxe Cha
TENCHA brings a wealth of experience and expertise to cull the very best teas from Japan.
For tea aficionados, TENCHA will be a brand to look out for in the coming months. Launched by OxytocinGroup, it will be an exclusive window into the world of drinking ultra-luxe “cha” (Chinese for tea) and indulging in some spa sessions centred on tea-based products.
The Singapore-based OxytocinGroup, a portfolio of brands built around the ethos of reimagining the status quo, has launched a new pan-Asian luxury wellness brand – TENCHA. The brand has tea experts to cull the very best in matcha tea to those who have a fine palate. TENCHA will introduce an avant-garde experience around organic ultra-luxe Cha grown on volcanic terroirs of Kagoshima, Japan. Its inaugural range of Chaman ceremonial matcha is uniquely granite-ground in Germany, to express a new dimension of quality. It redefines the luxe end of the matcha spectrum with rich umami sweetness, intense konbu notes and charred undertones. Fertilised naturally by volcanic ash from Sakurajima, it is exceptional in taste and dimension as Cha can be.
Manufacturing, purity and radiation tests from Germany create a perfect unison with the Japanese art and science of growing intensely flavourful shaded teas. TENCHA sources exclusively from the very first tea garden to meet EU-organic certification in 1995, making it a pioneer in its field. This visionary foresight enables the creation of 100 per cent pure teas that could surpass the very best conventional makes in taste and phytochemical properties.
“As someone who travels 250+ days a year, I believe wellbeing is the greatest of all luxuries. TENCHA organic matcha is an exceptional, all-natural journey to our best self: mentally and physically, inside and out.” – Philipp Kristian Diekhöner
TENCHA sources exclusively from the very first tea garden to meet EU-organic certification in 1995, making it a pioneer in its field. This visionary foresight enables the creation of 100 per cent pure teas that could surpass the very best conventional makes in taste and phytochemical properties.
TENCHA reaches beyond Cha itself, creating an ultra-luxe world of Cha and Spa. Natural skincare aficionados and conscious beauty seekers can soon enjoy an all-natural edible matcha spa line hand manufactured in Bali. Designed around the purpose of enabling lasting everyday wellness, TENCHA is focused on beautiful, guilt-free rituals nurtured by the wonder of nature.
TENCHA will make its first appearance in Singapore and Stockholm this August, collaborating with Dapper Coffee at Amoy Street to bring a new dimension of matcha to local palates. TENCHA is accepting individual pre-orders now via its digital flagship store (www.tencha.life) for Asia and via We B Tea (www.webtea.co) for Europe. Follow TENCHA @tenchalife and @tenchamatcha.
Philipp Kristian is also author of The Trust Economy, read about his story here.
By Joe Lim