#FFFMilanoForGreen: Fashion Film Festival Milano brings up green issue
Fact: From wastewater to toxic chemical and textile waste, fashion industry represents one of the biggest polluters in the world.
Coinciding with the coming Milan Fashion Week Spring/Summer 2019, Fashion Film Festival Milano (FFFMilano) is back for its fifth edition between 20th to 25th September 2018.
Themed #FFFMilanoForGreen, FFFMilano 2018 has decided to call out the elephant in the room – the ongoing issue of sustainability within the fashion industry.
Receiving more than 200 submissions of fashion films worldwide, #FFFMilanoForGreen features the works of rising young talents, as well as prestigious houses like Prada and Hermès.
Taking this opportunity to raise awareness towards fashion industry’s green makeover and spreading knowledge of consumer ethics, FFFMilano will be holding special screenings and conversations with the jury and activists for sustainable fashion.
A new category ‘Best Green Fashion Film’ will also be introduced during the festival.
The global jury includes Ana Lily Amirpour, who won the Special Jury Prize 73rd Venice International Film Festival; British photographer Max Vadukul, who was first discovered by Yohji Yamamoto in the 80’s and has been working with Italian Vogue, French Vogue, The New Yorker; Orsola de Castro, Founder and Creative Director of Fashion Revolution; Pablo Arroyo, Creative Director of L’Officiel Hommes France and more.
On the topic of fashion sustainability and ethics, we’re also lucky to have designers like Stella McCartney and Vivienne Westwood to be our allies, as well as Versace and Maison Margiela who declare fur-free earlier this year, following the likes of Gucci, Givenchy and Michael Kors.
We have come a long way, we still have a long way to go.